Yes it’s that time of year again - every marketing man, card, jewellery and lingerie shop, restaurant and florists dream.
I always thought that back home in the UK that it was a joke that no sooner had we got over the Christmas festivities that Easter eggs were appearing but this year in Sing you have Chinese New Year and Valentine's Day almost back to back.
Every year in many countries across the world, people rush around like mad, spending money on crap to profess their feelings to their loved one, booking restaurants and being ripped off with exorbitant Valentine's Day menus, sitting next to couples who have nothing to say to each other. Ooooh how romantic!
And in Singapore, it’s a truly grand affair with a week long frenzy of performances, fashion shows, competitions to find the perfect couple and love-themed decorations just like these...
But as couples fall over themselves to express their love through hearts, chocolates and flowers, I think some people along the way have forgotten - or may not realise - that Valentine’s Day and all its celebrations and traditions are unfortunately based on fallacy.
Yes sorry to be a stick in the mud but...
1. There were at least three St Valentine's and none of them are known to have done anything particularly romantic in nature. What we celebrate today goes back to Roman times when Christian martyrs Valentine of Rome and Valentine of Terni were honoured. So the day was not about love but honouring martyrs.
2. It is believed by scholars that Valentine’s Day became a celebration of love rather than martyrdom because of Lupercalia, a pagan festival of fertility celebrated on February 13-15.
3. You don't have to give diamonds on Valentine's Day. If you really want to honour the day as per tradition as we know it, forget the diamonds. The tradition of giving paper valentines has been around for 200 year. If you give diamonds (or actually anything else for that matter), you have yet once again fallen for the marketing campaigns dreamt up by the marketing moguls of the 80s.
So if you're worried that you either do not have a Valentine, or that the arrangements you have made for Valentine's Day are not good enough - you can take solace in the above!